A pilot can test whether a club-linked programme brings in customers, encourages card use and grows demand for paid plans.
Programme
Analytics
Agree what success means before launch. Where partners provide the required data, track new customers, card use, paid-plan purchases and retention. Report results after the pilot.
Fans
Across Markets
A club's fans may live in many countries. A programme can launch only where club rights, a participating bank product and local rules allow.
Fan choice.
Club approval.
Fans choose whether to join and allow eligible activity to be used. Clubs approve their identity, rewards and offers. Bank, issuer and sponsor permissions are confirmed before launch.
Connect a
bank product.
Each programme is set up with a participating bank or issuer. Partners agree which card activity can earn Fan Points and what data can be used, based on fan consent, available permissions and local rules.