B
BanksWin customers. Keep customers.
Attract new customers and engage existing ones through the clubs they love.
Turn football passion
into lasting relationships.
For banks, stronger customer relationships. For clubs, stronger fan relationships.
Fandomhood connects banks and football clubs through one loyalty platform—combining fan activities, eligible card spending and club rewards.
Their club. Their card.
Their rewards.
Banks can offer club-linked cards that give fans more reasons to choose and use their products. Eligible existing cards may also participate where supported by integrations and commercial rights.
Eligible card spending can earn Fan Points under the programme rules.
How it works
One club.Many banks.
Every bank has customers who love different football clubs. Every club has fans who bank with different institutions. Fandomhood connects these relationships through one loyalty platform.
ABank A
BBank B
CBank C
DBank D
EBank E
FBank F
One clubILLUSTRATIVE
A club's fans bank with different institutions. Where rights allow, the club can engage more of them through participating banking partners.
Illustrative model only. No current club rights, bank deals or market launches are implied.
Banks grow. Clubs engage.
Fans benefit.
Fandomhood runs the programme. The bank provides the card, the club chooses the rewards and fans decide whether to join.
C
ClubsEngage fans. Grow partnerships.
Build fan relationships beyond matchday and create new opportunities with banking partners.
F
FansPlay. Earn. Redeem.
Join club activities, earn Fan Points through eligible actions and unlock club-approved rewards.
Start with one
club and one bank.
Agree on the market, rights and objectives. Launch a focused pilot. Measure what works before scaling.
