About Fandomhood
Illustrative activity
Club
Fan action
Eligible activity
Not a result
Illustrative activity
Club
Fan action
Eligible activity
Not a result
Illustrative activity
Bank
Card event
Partner access required
Not a result
Illustrative activity
Bank
Card event
Partner access required
Not a result
Illustrative activity
Fan
Reward claim
Club-approved
Not a result
Illustrative activity
Fan
Reward claim
Club-approved
Not a result
Story
Bank customers support different clubs. A club's fans use cards from different banks. Fandomhood connects the two through club-approved card and rewards programmes. Banks can offer separate programmes for different club communities; clubs can reach fans through participating banks. The bank sets its card and plan terms, while the club approves its identity and rewards. Each launch depends on rights and partner agreements in that market.
Bank customers support different clubs. A club's fans use cards from different banks. Fandomhood connects the two through club-approved card and rewards programmes. Banks can offer separate programmes for different club communities; clubs can reach fans through participating banks. The bank sets its card and plan terms, while the club approves its identity and rewards. Each launch depends on rights and partner agreements in that market.
Vision
Make supporting a club more rewarding for fans and more valuable for clubs and banks.
Mission
Help clubs reward fans and help banks grow customer relationships through club-approved card programmes.
1 · Design
Agree the programme
Agree how the club brand can be used, which rewards fans can earn and which bank product is included. Set the pilot measures before launch.
1 · Design
Agree the programme
Agree how the club brand can be used, which rewards fans can earn and which bank product is included. Set the pilot measures before launch.
1 · Design
Agree the programme
Agree how the club brand can be used, which rewards fans can earn and which bank product is included. Set the pilot measures before launch.
2 · Pilot
Test the proposition
Measure fan participation, card use and paid-plan demand against a suitable comparison group where the pilot allows. These are questions to test, not proven results.
2 · Pilot
Test the proposition
Measure fan participation, card use and paid-plan demand against a suitable comparison group where the pilot allows. These are questions to test, not proven results.
2 · Pilot
Test the proposition
Measure fan participation, card use and paid-plan demand against a suitable comparison group where the pilot allows. These are questions to test, not proven results.
3 · Repeat
Expand with evidence
Expand to another club, bank or market only when rights are clear and the first pilot shows what works.
3 · Repeat
Expand with evidence
Expand to another club, bank or market only when rights are clear and the first pilot shows what works.
3 · Repeat
Expand with evidence
Expand to another club, bank or market only when rights are clear and the first pilot shows what works.